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What’s New in the Sharing Economy in the Marine Sector?


The Future of Boat Sharing
Why Boat Sharing Is Becoming the Center of the Connected Boating Ecosystem For decades, innovation in the boating industry was measured by the boats we built. Better hulls. More powerful engines. Greater comfort. Higher performance. Today, I believe innovation is being measured differently. It's no longer just about building better boats. It's about building better boating experiences. And when you look across our industry, something fascinating begins to emerge. Different co
Jul 104 min read


Nobody Talks About Operations. But operations are everything.
How structured boat club operations drive member loyalty and renewals. Learn how MOXSEA's fleet management, automated check-in, and billing tools help boat clubs deliver a premium, consistent experience — featuring NOS Boat Club on Mallorca.
Jun 264 min read


Mallorca Electric Boat Club Goes Live: Why Shared Boating Needs More Than Just Boats
See how MOXSEA helped Mallorca Electric Boat Club go live with shared boating operations, kWh billing, and member management, all in one platform.
Jun 24 min read


Boat sharing isn't threatening ownership. It's creating the next generation of boat owners.
A few years ago, when I first started thinking about what would become MOXSEA, the question I kept returning to was simple: Why is getting on the water still so hard? Owning a boat is wonderful, but it comes with a level of commitment that genuinely isn't right for everyone. The maintenance, the storage, the insurance, the time pressure. For millions of people, the boating lifestyle they want is out of reach, not because they don't want it, but because full ownership is the
May 204 min read


Why Boat Clubs Need a Different Operating System
Boat clubs are not marinas, and legacy marine software wasn't built for them. Discover why boat clubs need a purpose-built operating system to manage shared fleets, member subscriptions, and real-time reservations.
May 184 min read


You Don’t Have a Booking Problem. You Have an Engagement Problem.
The most successful clubs don’t just manage boats efficiently. They create something people want to be part of, even when they’re not on the water. That’s the difference between the following: A service people use and a club people love.
Apr 73 min read


Stop Discounting Your Boats: How to Activate Dealership Inventory for Recurring Revenue
In the modern marine industry, boat dealerships are facing a " perfect storm " of structural pressure. Inventory levels for 2024 and 2025 remain elevated, while floor plan financing and equity costs have hit a decade high. As a result, many dealers feel forced to use panic discounting to move stock, a move that unfortunately destroys brand equity. However, while traditional transactional income is becoming unpredictable, the consumer market has already shifted toward a ne
Mar 112 min read


From Boat Sales to Boat Club: Total Boat Sales Pioneering the "Access Era"
Total Boat Sales launches a premium subscription-first boat club in Pwllheli Wales, powered by MOXSEA’s boat club software. Discover how access-based boating is reshaping the marine industry.
Feb 172 min read


Stop Fighting for Market Share: Start Building the Market with Boat Sharing Clubs
At Boot Düsseldorf, one contradiction stood out: dealers are overstocked while interest in boating remains strong. This article explains why the 44% shift toward access over ownership makes boat sharing clubs the marine industry’s most overlooked growth engine.
Feb 74 min read


Our Final Client Meeting of the Year: A Sunset on the Mediterranean
A Unique Experience Our final client meeting of the year didn’t happen in the office. Instead, we spent it in the December sunset on the Mediterranean with Mallorca Electric Boat Club , the first of its kind in Spain. Cruising on their silent X Shore boat, one thing became clear: the future of boating has arrived! Between the calm waters and the quiet propulsion, we saw firsthand how technology and nature can work in perfect harmony. Why It Matters Mallorca Electric Boat Club
Jan 232 min read


The Hidden Reason Most Boat Clubs Struggle With Profitability (How to Stop It This Quarter)
Running a busy boat club does not necessarily mean running a profitable one. Complicated, disconnected systems are costing the boat club three revenues. Across Europe and beyond, many boat clubs work harder every season, yet profit never truly improves. After working with boat clubs, marinas, and fleet operators, one pattern appears repeatedly: most clubs struggle to turn strong demand into real profit, not because boating isn't popular, but because their operations don’t sca
Jan 84 min read


A Wednesday Around the World: Why Supporting Boat Clubs Matters More Than Ever
This Wednesday was one of those days that truly reminded me why we do what we do. As t he backbone of operations for the marine sharing economy , MOXSEA had the privilege of supporting inc redible boat clubs operating across the globe in the span of just one day . From the shores of the Maldives, Dubai, Stockholm, Wales, Florida , and Ibiza , these clubs share one powerful mission: making boating more accessible , more sustainable , and more community-driven . On top of t
Nov 27, 20252 min read


How to Start a Boat Club: 10 Essential Steps for Success
Starting a boat club can be one of the most rewarding ventures in the marine industry today. With boating participation on the rise and more people seeking flexible access to the water rather than full ownership , boat clubs are shaping the future of boating. Whether you’re a marina owner, boat manufacturer, entrepreneur , or simply passionate about life on the water, here are the 10 most important steps to launch your own successful boat club, and how MOXSEA can support y
Nov 24, 20253 min read


Southampton Boat Show: How Digitalization is Shaping the Future of Boating
This news covers key insights from the Southampton Boat Show 2025, where a panel of five industry leaders shared their views on digitalisation, sustainability, and the shift from ownership to access in the future of boating.
Sep 30, 20253 min read


The Boating Industry's Hidden Treasure: How MOXSEA Academy Is Changing Everything
The core of this story is the untapped potential of the sharing economy in boating. It's not just a business model; it's a "hidden...
Sep 19, 20252 min read


Embracing the Future of Boating through Sharing Economy: Cannes Yachting Festival Takeaways
Embracing the future of boating through the sharing economy, this article explores boat clubs, fractional ownership, and trends reshaping the marine industry.
Sep 12, 20253 min read


Why Boat Sharing Is the Future of Recreational Boating
Welcome to "What’s New" – Powered by MOXSEA Boat club members Welcome to What’s New, your go-to source for trends, news, and expert...
Sep 5, 20252 min read


A Spontaneous Coffee with MOXSEA CEO: Founder story
A spontaneous coffee chat with MOXSEA’s CEO, Henrietta, quickly unfolded into an inspiring story of how frustration sparked innovation, resilience fuelled creation, and personal challenges transformed into a bold global vision for the future of boating.
Aug 29, 20254 min read
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