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WHO'S BEHIND MOXSEA?

The MOXSEA brand was born from a vision of creating a brand that embodies strength, innovation, and boldness. Inspired by the word “Moxie”, meaning courage and determination, we combined this powerful concept with the spirit of the “sea” to craft a name that stands for fearless innovation.

WHO CREATED MOXSEA?

Empowering Maritime Businesses

MOXSEA was founded by the Roslund family: Henrietta, Stefan, and their son Zeth. Together, they bring a diverse and experienced skill set, spanning multiple industries and fields. Henrietta and Stefan have extensive expertise in the boating industry and global business development, while Zeth adds a modern, digital, and design-orientated perspective.

 

Our team combines deep industry knowledge with experience from several successful entrepreneurial ventures, along with strong technical expertise. Our development partner, MSM.digital, ensures that our platform meets the highest technical standards and is tailored for future growth.

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MOXSEA LEADERSHIP

EXECUTIVE PROFILES

CEO and
Co-Founder
Henrietta

Co-Founder
Stefan

Head of Design and Co-Founder
Zeth

Chief Product & Technology Officer (CPTO)
Marcus Wejderot

Henrietta Roslund
Stefan Roslund
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HENRIETTA ROSLUND

CEO & Co-Founder, MOXSEA | Entrepreneur

Over 25 years of international experience in marketing, sales, digital strategy, and business development within the pharmaceutical industry. Over the past 9 years, she has shifted her focus to the sharing economy in the boating sector, successfully launching and scaling boat clubs in Mallorca and Marbella. Today, she leads MOXSEA in transforming how boat clubs and sharing platforms operate through smart, scalable technology.

JOIN OUR TEAM

Be part of a dynamic team that is driving innovation in the marine industry. Explore our current job openings.

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