A Unique Experience Our final client meeting of the year didn’t happen in the office. Instead, we spent it in the December sunset on the Mediterranean with Mallorca Electric Boat Club , the first of its kind in Spain. Cruising on their silent X Shore boat, one thing became clear: the future of boating has arrived! Between the calm waters and the quiet propulsion, we saw firsthand how technology and nature can work in perfect harmony. Why It Matters Mallorca Electric Boat Club

Running a busy boat club does not necessarily mean running a profitable one. Complicated, disconnected systems are costing the boat club three revenues. Across Europe and beyond, many boat clubs work harder every season, yet profit never truly improves. After working with boat clubs, marinas, and fleet operators, one pattern appears repeatedly: most clubs struggle to turn strong demand into real profit, not because boating isn't popular, but because their operations don’t sca

This news covers key insights from the Southampton Boat Show 2025, where a panel of five industry leaders shared their views on digitalisation, sustainability, and the shift from ownership to access in the future of boating.