A few years ago, when I first started thinking about what would become MOXSEA, the question I kept returning to was simple: Why is getting on the water still so hard? Owning a boat is wonderful, but it comes with a level of commitment that genuinely isn't right for everyone. The maintenance, the storage, the insurance, the time pressure. For millions of people, the boating lifestyle they want is out of reach, not because they don't want it, but because full ownership is the

Total Boat Sales launches a premium subscription-first boat club in Pwllheli Wales, powered by MOXSEA’s boat club software. Discover how access-based boating is reshaping the marine industry.

Running a busy boat club does not necessarily mean running a profitable one. Complicated, disconnected systems are costing the boat club three revenues. Across Europe and beyond, many boat clubs work harder every season, yet profit never truly improves. After working with boat clubs, marinas, and fleet operators, one pattern appears repeatedly: most clubs struggle to turn strong demand into real profit, not because boating isn't popular, but because their operations don’t sca

This news covers key insights from the Southampton Boat Show 2025, where a panel of five industry leaders shared their views on digitalisation, sustainability, and the shift from ownership to access in the future of boating.

Embracing the future of boating through the sharing economy, this article explores boat clubs, fractional ownership, and trends reshaping the marine industry.