Running a busy boat club does not necessarily mean running a profitable one. Complicated, disconnected systems are costing the boat club three revenues. Across Europe and beyond, many boat clubs work harder every season, yet profit never truly improves. After working with boat clubs, marinas, and fleet operators, one pattern appears repeatedly: most clubs struggle to turn strong demand into real profit, not because boating isn't popular, but because their operations don’t sca

Embracing the future of boating through the sharing economy, this article explores boat clubs, fractional ownership, and trends reshaping the marine industry.