A few years ago, when I first started thinking about what would become MOXSEA, the question I kept returning to was simple: Why is getting on the water still so hard? Owning a boat is wonderful, but it comes with a level of commitment that genuinely isn't right for everyone. The maintenance, the storage, the insurance, the time pressure. For millions of people, the boating lifestyle they want is out of reach, not because they don't want it, but because full ownership is the

Embracing the future of boating through the sharing economy, this article explores boat clubs, fractional ownership, and trends reshaping the marine industry.

A spontaneous coffee chat with MOXSEA’s CEO, Henrietta, quickly unfolded into an inspiring story of how frustration sparked innovation, resilience fuelled creation, and personal challenges transformed into a bold global vision for the future of boating.