
START A BOAT CLUB
Build a profitable boat club before you invest
Launching a boat club is exciting, but the wrong decisions on pricing, fleet size or operations can cost hundreds of thousands of euros.
Validate your business | Build the right model | Launch with confidence.
It usually isn't because of
the boats.
It's because the business model wasn't designed correctly.
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One wrong decision can cost more than an entire advisory engagement.
Build the business before you buy the boats.
A clear path from idea to operation
Advice is only the beginning.
Most consultants deliver a PowerPoint, then they disappear. We stay with you through the entire journey.
One partner. From first idea to fully operating boat club.

Henrietta didn't begin as a consultant.
She built a boat club.
For more than seven years she designed, launched and operated membership-based boating businesses across Scandinavia and the Mediterranean. Those experiences became the foundation for MOXSEA.
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Today she helps operators, marinas, dealers and OEMs avoid costly mistakes and build profitable boating businesses from day one. You won't receive generic consulting, you'll receive practical advice from someone who has actually done it.
7+ yrs
80+
15
"Most boat clubs don't fail on the water. They fail in the planning. Ninety minutes today can save you a very expensive year."